From time to time we make changes to our policy. Any such changes will be posted on this Website and where we think it is appropriate we may inform you of changes by email.
Please note that this policy on privacy will be overridden where we are required or permitted to disclose your data or third party data under the terms of any court order or in accordance with any relevant law.
The data we may collect
There are two types of data which we may hold about you as well as data which you provide about third parties to whom we are to make deliveries.
Firstly, you may visit our website without telling us who you are or giving us any personally identifiable information about you. Our servers collect the domain names, ip addresses* and other details about such visitors. (* IP address - the Internet Protocol address is an identifier allocated to a computer using the Web).
This information may be used to measure the number of visits, provide information about the frequency of visits and which pages seem to attract the most attention. We use this type of information to measure the use of our website and to improve the content. When you visit our site we send a cookie** to your computer. (**A cookie is a file we send to you as you browse our website and which is stored on the hard drive of your computer and which is designed to identify the user).
Secondly, when you wish to place an order with us, we need to collect the information about you necessary to process your order and obtain payment. Such information includes email addresses and other personally identifiable information such as first and last name, home or other physical address, telephone number and payment card details. There may be other information, for example your lens prescription details, we need about you in specific cases or which we may request for market research and similar purposes. We refer to this below as your data.
Unless an order you place is for yourself, we also need to collect the information necessary for us to be able to deliver your order to the intended recipient. We refer to this below as third party data.
What we do with the data
We use your data primarily to enable us to fulfil your order and obtain payment. We may also use it for market research and customer satisfaction purposes and so that we can administer, support, improve and develop the services that we offer. We may contact you from time to time to let you know of our various products and services which we believe may be of interest to you. We will not email you in future unless you have given us your consent (except for the purpose of confirming and fulfilling your orders, or as we have otherwise mentioned in this Policy).
We use third party data so that we can complete a delivery to that third party, we will not use it for any other purposes except that we may contact such third parties in the future to check if they are satisfied with our services and ask if they are interested in receiving further information from us about our products and services.
We may share some of your data and any third party data with carefully selected service providers with whom we work, couriers for example, who will need names and addresses, to provide services to you and who enable us to carry out our business.
We will not transfer your data or third party data outside the European Economic Area for uses other than to fulfill your orders without first obtaining your consent.
We do not retain your data or third party data for longer than we require for the purposes that we have mentioned. When we destroy or delete any such data, held either electronically or on paper, we make every reasonable effort to do so in secure circumstances.
Your rights in connection with your data
You have the right to see your data. You may ask us to make any necessary changes to ensure that your data is accurate and kept up-to-date. If you wish to check the details you have submitted to us, you may do so by contacting us. We are entitled by law to charge you a fee, currently £10, to meet our costs in providing you with details of your data.
We will take all reasonable measures as required under the UK Data Protection Act 1998 to ensure that your data and third party data is retained by us in a secure manner and protected from unauthorised use or disclosure. If we share any such data with third parties in accordance with this Policy, we will take all reasonable measures to ensure that such third parties also take appropriate security measures in relation to it.
If you do not wish to receive any marketing communications from us, please let us know by emailing us at:
[email protected] We will comply with your request.
We like to receive comments, queries and requests regarding our services as we are always interested in improving them.
You can contact us by sending an email to: [email protected]